Case Study: GP Global strengthens brand consistency with Definition

GP Global - Customer Case Study

Definition worked with GP Global, a leading oil industry player involved in trading, bunkering, refining, grease manufacturing, storage terminals, bitumen manufacturing, shipping and logistics. GP Global needed to strengthen brand consistency across its many business units and raise awareness of how those divisions were integrated, using more accurate reporting and broader coverage of its activities.

Definition’s engineering PR team carried out a media audit, identified key influencers across bunkering, refining, trading, shipping and storage, and ran a media roadshow to build relationships early in the campaign. Definition then delivered a content-rich PR programme that reintroduced GP Global’s executive team as industry leaders, taking messages beyond trade media, placing executives in Power 50 leagues, securing keynote speaking slots, and winning industry awards to boost brand recognition.

GP Global