Case Study: GP Global achieves greater brand consistency and industry recognition with Definition

GP Global boosts brand consistency in 3 months with Definition

Definition was engaged by GP Global, a major player in the oil industry, to address a challenge with brand consistency. With multiple business units, GP Global's corporate image was fragmented, and the company was not receiving balanced media coverage for all its important services. The engineering PR team from Definition was tasked with creating a unified brand image and raising awareness of the company's integrated operations.

The solution began with a media audit and a roadshow to build relationships with key influencers across GP Global's sectors. Definition implemented a content-rich PR program that highlighted business news and positioned the executive team as industry leaders. As a result, GP Global's message reached beyond trade media, its executives were featured in Power 50 leagues and won industry awards, and the company's overall brand recognition was significantly enhanced.

GP Global