Case Study: Nucleus Commercial Finance boosts leads and visibility with Definition

Generating leads in the small business community

Definition helped Nucleus Commercial Finance, a lending platform for SMEs, raise its profile among UK small business decision-makers while driving more sales and lead generation. Facing strong competition from larger, well-funded rivals, the company needed a marketing approach that could deliver more impact with less budget.

Definition delivered an integrated PR and SEO campaign, including a newly optimised website, gated content for lead capture, and fintech PR to build awareness among CEOs and CFOs. Over ten months, Definition secured 62 media coverage pieces and five awards, increased website traffic by 400%, and generated 403 leads.

Nucleus Commercial Finance