Case Study: Celerity generates millions in new business with Definition

Generating leads for a Marketing Technology Agency

Celerity, an award-winning data-driven marketing agency and systems integrator, wanted to reach key decision-makers in target sectors and increase lead generation for its marketing technology and data services, especially among prospective Adobe Marketing Cloud customers. Definition supported Celerity with B2B PR and B2B SEO to help position it as the preferred marketing automation enterprise partner.

Definition ran a campaign combining PR, SEO, onsite content creation, and technical SEO, focused on earning high-quality followed links and building Celerity’s authority online. The results included rankings for 41 keywords in positions 1 to 5, a rise in Domain Authority from 29 to 37, more than 100 new followed links, 160 media hits, and a 250% year-on-year increase in organic traffic, with new business pipeline value reported in the millions of pounds.

Celerity

Georgina Groombridge

Head of Marketing