Case Study: FibreNation builds local awareness and social engagement with Definition

FibreNation grows local reach with Definition, securing regular media coverage and building Facebook and Twitter from scratch

FibreNation, a company building a state-of-the-art full fibre network across the UK, faced the challenge of engaging local communities in new Yorkshire locations to raise awareness for its network installation. The company appointed vendor Definition to deliver a programme of hyperlocal community engagement activity.

Definition implemented a multifaceted campaign that included media relations, community outreach, and a targeted social media strategy. This solution secured regular local media coverage, built FibreNation's social media audience from scratch, and included creative community campaigns. The vendor Definition successfully grew the company's online presence and significantly raised local awareness of the project.

FibreNation