Case Study: Europêche dispels fishing industry myths with Definition

Europêche earns 200+ international coverage pieces with Definition

Europêche, a European trade body representing a large fishing industry, faced the challenge of dispelling negative myths about its practices that were being promoted by NGOs and environmental campaigners. They engaged the maritime PR agency Definition to help communicate a more positive and consumer-accessible face for the industry.

Definition implemented an integrated communications campaign, which included the launch of an interactive information portal called iFish and a pan-European survey on industry attitudes. The campaign was highly successful, generating over 200 pieces of international coverage and widespread praise for iFish. This effort for Europêche also won the Issues and Reputation Management category at the European Excellence Awards 2015.

Europêche