Case Study: Equals Money boosts media visibility and backlinks with Definition

Equals Money earns 644 million coverage impressions with Definition

Equals Money, a business-focused money management platform, faced the challenge of building awareness and establishing credibility to support its ambitious growth and customer acquisition objectives. The company needed an experienced fintech PR agency to help put its brand in the spotlight, so it engaged Definition.

Definition implemented a comprehensive thought leadership program and a daily currency market report for Equals Money, targeting key topics for businesses. This strategy resulted in over 300 quality media hits, more than 644 million coverage impressions, and 58 high-quality inbound links from authoritative sources. Definition's work successfully built significant awareness and established strong credibility for the Equals Money brand.

Equals Money