Case Study: Automation Consultants achieves 150% more web traffic and 475 inbound leads with Definition

Driving growth through search engine marketing

Automation Consultants, an agile consultancy focused on digital transformation, automation and DevOps, needed to raise its profile, drive more website traffic and, most importantly, build a stronger sales pipeline. To help meet that challenge, they partnered with Definition for a B2B PR-led SEO strategy.

Definition created an integrated marketing programme combining on-site and off-site SEO, tech press thought leadership, PPC and content marketing to generate and nurture leads. The campaign delivered immediate impact, including a rise in domain authority from 28 to 35, a 150% increase in website traffic, over 470 qualified leads and more than 250 followed links, helping Automation Consultants build a steady stream of inbound leads.

Automation Consultants

Francis Miers

Director