Case Study: Direct Line Group boosts employee engagement with Definition's workplace branding

Direct Line Group boosts employee engagement from 66% to 81% with Definition

Direct Line Group (DLG) faced the challenge of branding their new Bristol office to connect colleagues with the company's strategy, vision, and values. They enlisted the vendor Definition to help create an engaging employee experience through innovative workspace design.

Definition's solution involved bringing DLG's strategy to life with wall vinyl, signage, and complementary furniture to create a strategic journey through the office. This resulted in a significant rise in employee engagement scores from 66% to 81% and a 15% increase in award nominations. The project won multiple awards for excellence and innovation, and Definition created a sustainable, cost-effective branding model for DLG's other sites.

Direct Line Group