Case Study: Crowdrating drives registrations and boosts subscriptions with Definition

CrowdRating reaches 98,423,200 people on launch day with Definition

Crowdrating, a UK-based company providing ratings for crowd-funded campaigns, needed to establish itself as a reputable source in a busy marketplace. Its challenge was to stand out to investors and the media, drive traffic to its website, and grow its subscription base. The vendor, Definition, addressed this with its B2B PR services.

Definition developed and executed a three-pronged media launch strategy that included targeted outreach and social media engagement. The campaign generated extensive coverage in major outlets like the Financial Times and Forbes, reaching over 98 million people. This resulted in a significant boost in subscriptions, achieving one registration per minute on launch day and driving substantial traffic from the publicity.

CrowdRating