Case Study: Compleat Software boosts organic traffic and leads with Definition's PR-led SEO

Compleat Software - Customer Case Study

Compleat Software, a finance and budget management software specialist, needed to build awareness for its budget management software and generate inbound leads. They turned to Definition because of its experience in fintech PR and B2B SEO, looking for help to amplify their organic presence and support growth.

Definition implemented a PR-led SEO campaign, revamping the website, creating 20+ new landing pages, improving internal linking, redirect chains and canonicals, and earning followed links and media coverage from relevant tier-one publications. The results included 48 pieces of coverage, 30 followed links, a domain authority increase from 25 to 30, a 50% lift in sitewide organic traffic, and 93 new leads.

Compleat Software

Rory Forbes

Chief Growth Officer