Case Study: Checkout.com boosts payment traffic with Definition’s fintech PR

Checkout.com boosts payment traffic by 176% with Definition

Checkout.com, a rapidly growing online payments company, faced the challenge of limited brand awareness despite processing millions in payments for major brands. This lack of recognition was hindering their growth beyond their core market. They engaged the vendor, Definition, for fintech PR services to build their brand and establish their position in the crowded payments industry.

Definition implemented a PR campaign that used an emotive angle centered on consumer trust and leveraged media relationships and substantive research. This strategy generated extensive high-quality coverage, including 128 media hits and over 1,400 brand mentions. The results for Checkout.com were significant, including a 255% increase in branded searches, a 176% rise in site traffic, and 55 sales qualified leads.

Checkout.com