Case Study: Celerity boosts qualified leads and organic traffic with Definition

Celerity increases organic traffic 250% with Definition

Celerity, an award-winning data-driven marketing agency and systems integrator, faced the challenge of reaching key decision-makers and increasing lead generation for its marketing technology services. The company partnered with Definition to position itself as a preferred enterprise partner, especially among prospective Adobe Marketing Cloud customers.

Definition implemented a strategy combining B2B PR and B2B SEO, focusing on earning high-quality links in industry-leading publications and creating onsite content. This approach successfully built over 100 new editorial links and dramatically increased the site's authority. As a result, Definition helped Celerity rank for 41 keywords in top positions, outrank Adobe for its own product, and achieve a 250% year-on-year increase in organic traffic, delivering an overall ROI valued in the millions of pounds.

Celerity