Case Study: Catalyx generates 223 leads and boosts brand recognition with Definition

Catalyx generates 223 leads with Definition

Catalyx, a provider of a crowdsourced solution for data-driven innovation, was struggling with brand recognition and sought to expand its online reach to generate new leads and prospects. The company approached Definition to create new, engaging content and increase website traffic.

Definition's B2B content team produced gated content like ebooks and blog posts and used HubSpot for distribution, while their B2B PR team secured awards and organized events. This strategy generated 223 leads and drove over 20,000 new visitors to the Catalyx website. The company was also nominated for six awards and won three. Definition's work completely transformed the client's business process.

Catalyx