Case Study: Catalyx generates 223 leads with Definition

Catalyx - Customer Case Study

Catalyx, a crowdsourced solution for data-driven innovation, was struggling with brand recognition and needed help creating engaging content, increasing online reach, and generating more website traffic and leads. They turned to Definition for support with B2B content and PR.

Definition created gated content including ebooks, blog posts, and case studies, then used HubSpot expertise to distribute it and build Catalyx’s funnel, while also running PR activity to raise awareness through awards and events. The campaign generated 223 leads, drove over 20,000 website visitors, and helped Catalyx win three awards from six nominations, with PR events also attracting hundreds of attendees.

Catalyx

Guy White

Founder and CEO