Case Study: Bullhorn achieves UK market leadership with Definition PR

Bullhorn wins 75% share of voice with Definition

The customer, Bullhorn, a leading US recruitment software provider, faced the challenge of launching its SaaS CRM and applicant tracking solutions in the UK market, where on-premises software was the standard. Their goal was to establish a strong profile and build recognition as a newcomer. The vendor, Definition, was engaged to provide B2B PR services to overcome this challenge.

Definition implemented a comprehensive PR strategy that included news announcements, opinion pieces, and a thought-leadership campaign to promote Bullhorn's first-mover advantage. The solution successfully established Bullhorn as the market leader, resulting in over 500 pieces of positive media coverage and a dominant 75% share of voice in UK media. This effort, along with awards recognition and support for international expansion, propelled Bullhorn to over a decade of incredible growth, solidifying its position as an industry standard.

Bullhorn