Case Study: BNP Paribas Leasing Solutions builds thought leadership with Definition

BNP Paribas Leasing Solutions earns 96 tier-one media hits with Definition

BNP Paribas Leasing Solutions, a subsidiary of Europe's largest bank, sought to raise its profile and build thought leadership across seven key sectors. The company approached Definition to develop a professional services PR and B2B SEO strategy aimed at increasing awareness and generating new customer leads.

Definition implemented a two-pronged solution using creative content and inbound marketing to highlight the benefits of leasing. The strategy was a remarkable success, securing 96 positive tier one media hits—including a BBC News interview—and 231 brand mentions. Definition's SEO work also drove significant traffic, reaching thousands of prospects monthly and earning 20 high-value followed links, which established BNP Paribas Leasing Solutions as a recognized authority in its field.

BNP Paribas Leasing Solutions