Case Study: Benenden Health builds trust in healthcare with Definition’s executive profiling

Benenden Health earns 43 million opportunities to see key messages with Definition

Benenden Health, a not-for-profit healthcare provider, sought to build trust and raise its profile by establishing its CEO, Bob Andrews, as a credible thought leader in the healthcare sector. They engaged the PR firm Definition to utilize its healthcare PR and executive profiling services to address this challenge.

Definition created a bespoke media strategy and delivered a rigorous media training program for the CEO through its Brand You leadership branding initiative. This solution generated thought leadership opportunities, including interviews and opinion columns. As a result, Definition secured appearances for the CEO in key press like Sky News and the BMJ, achieving over 43 million opportunities to see or hear the key messages.

Benenden Health