Case Study: Astrid & Miyu raises its profile and wins national recognition with Definition

Astrid & Miyu wins 27 million opportunities to see with Definition

Astrid & Miyu, a challenger jewellery brand, sought to raise the corporate profile of its founder and CEO, Connie Nam, to support future investment. The company engaged the vendor Definition to utilize its Brand You programme for CEOs and business leaders to address this challenge.

Definition implemented a strategic PR and thought leadership campaign focused on profiling the business's growth and innovation, as well as Connie's entrepreneurial journey. The results were significant, including a #9 ranking in the Sunday Times Fast Track 100, multiple national awards for entrepreneurship, over 80 pieces of high-profile media coverage, and key speaking opportunities. Definition's work delivered almost 27 million opportunities to see and supported the company's 400% business growth.

Astrid & Miyu