Case Study: Astrid & Miyu raises its profile and drives growth with Definition

Astrid & Miyu - Customer Case Study

Definition supported Astrid & Miyu, the challenger jewellery brand founded by Connie Nam, to raise the company’s corporate profile and Connie’s personal profile as a business leader. The challenge was to build awareness of the fast-growing brand and position Connie for future investment and wider industry recognition.

Using Definition’s PR, thought leadership and Brand You programme for CEOs and business leaders, the agency secured national and trade press coverage, speaking opportunities and award entries. Definition delivered over 80 pieces of on-message coverage and almost 27 million opportunities to see, while helping Connie and Astrid & Miyu achieve major recognition including a #9 ranking in the Sunday Times Fast Track 100 and multiple business and entrepreneurial awards.

Astrid & Miyu

Connie Nam

Astrid & Miyu