Case Study: Access Self Storage achieves #1 UK ranking for ‘self storage’ with Definition’s local SEO link-building campaign

Access Self Storage ranks #1 for ‘self storage’ with Definition

Access Self Storage, a UK-based provider of personal and business storage solutions, faced the challenge of building high-quality links to boost its local SEO and improve its search engine rankings across its more than 50 stores. The company reached out to Definition to develop a strategy for generating followed links and brand mentions from local news sites.

Definition implemented a PR-led link-building campaign by filing Freedom of Information Act requests about parking fines with hundreds of local authorities. After receiving and analyzing the data, the team pitched the resulting story to the media. This strategy secured 68 followed links from extensive media coverage. As a result, Access Self Storage achieved a first-ever national rank of #1 for the highly competitive keyword "self storage," which receives over 27,000 monthly searches. Definition successfully drove significant organic traffic and leads to the client's website.

Access Self Storage