Case Study: Winston & Strawn raises London practice profile with Definition Agency

Winston & Strawn secures coverage in 3 key outlets with Definition Agency

Definition Agency was engaged by the international law firm Winston & Strawn to help raise the profile of its London practice areas. The firm's challenge was to earn coverage in the national and key business press to reach prospective clients and highlight its expertise across various legal specialties.

To achieve this, Definition Agency implemented a strategic public relations campaign. The solution involved leveraging firm-sponsored events and positioning Winston partners as legal experts in their respective fields. This approach successfully secured coverage in top-tier publications such as The Telegraph, The Times, BBC Worldwide, Global Legal Post, and Trade Winds, effectively landing the firm's message in front of its target audience of potential clients.

Winston & Strawn