Defero
10 Case Studies
Case Study: Sun Devil Auto increases service bay traffic with Defero
A Defero Case Study
Sun Devil Auto boosts service bay traffic with Defero and 50 YouTube videos
Sun Devil Auto, a family-owned auto repair company with locations across Arizona, Texas, and Nevada, sought to increase the number of cars in its service bays. They partnered with Defero to address this challenge, beginning a comprehensive marketing and digital strategy initiative.
Defero implemented a multi-pronged solution that included separating the company's two brands onto distinct websites, launching extensive SEO, paid search, and content strategies, and developing a strong social media presence on Facebook and YouTube. This full surround support led to improved brand recognition and search performance. The success of these efforts was recognized with several industry awards for the vendor's work, including an AMA Spectrum Award for SEO and an International Horizon Award for their website.
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