Case Study: SexyHair achieves major Amazon sales growth with Defero paid media

SexyHair increases Amazon purchases 10x with Defero

SexyHair, a professional haircare brand, worked with Defero on a paid media strategy to expand its reach and drive sales on Amazon. The challenge was to acquire new customers and achieve meaningful year-over-year revenue growth across Google search and paid social channels.

Defero implemented a full-funnel paid media approach, rebuilding the strategy by first adding volume to reach new audiences, then amplifying results by investing in top-performing creative, and finally locking in each channel's role in the customer journey. The results were significant, including a 70% YoY revenue increase in paid search and a 10x increase in Amazon purchases from paid social. Defero successfully drove new customer acquisition and delivered strong growth for the brand.

SexyHair