Case Study: Northcentral University lowers acquisition costs and boosts inquiries with Defero's integrated lead generation campaign

Northcentral University lowers cost per acquisition by 23% with Defero

Northcentral University, an online institution, needed to find qualified prospective students for its master's and doctoral programs. The challenge was to effectively encourage professionals to commit to returning to their education. Defero was engaged to develop a strategy to meet this goal.

Defero implemented a multi-channel digital campaign incorporating paid social, paid search, digital publications, and display advertising. A key part of their solution was launching an efficient landing page that revitalized the lead generation funnel. The results were significant, with Defero's campaign lowering the cost per acquisition by 23% and raising the number of completed applications by 56% in the reported quarter.

Northcentral University