Case Study: North Italia achieves over 4X revenue growth with Defero's email strategy

North Italia boosts email open rates to 44% with Defero

North Italia, a contemporary Italian restaurant, sought to build on the success of its first annual Pi Day campaign by creating a more effective data-driven and integrated email marketing strategy for its second year. They partnered with the vendor Defero to achieve this goal.

Defero implemented an email strategy designed to build excitement and urgency through a sequence of four targeted messages. The campaign featured teaser, announcement, promotional, and last-chance emails, all utilizing engaging copy and creative to highlight the limited-time pizzas and a charitable component. This approach generated significant results for North Italia, including a 39.39% increase in clicks and over four times the revenue compared to the previous year's campaign.

North Italia