Case Study: Jazz Imaging achieves record sales and higher conversions with Defero

Jazz Imaging boosts e-commerce conversions 232% with Defero

Jazz Imaging, a provider of high-quality dental imaging solutions, sought to strengthen audience engagement and drive membership growth through a refreshed creative and messaging approach. They partnered with the vendor Defero to polish their brand identity and marketing strategy.

Defero implemented a new bold and edgy brand identity for Jazz Imaging, utilizing clean design with line illustrations and distinctive gradients. The solution included paid media and custom landing pages to retarget interested businesses. This approach resulted in a measurable impact, including record sales with e-commerce conversion rates up 232%, revenue up 60%, and a 79% drop in cost per conversion. Defero also helped drive a 32% increase in sessions and a 27% decrease in bounce rate.

Jazz Imaging