Case Study: Flower Child grows online sales with Defero and Pinterest advertising

Flower Child drives over $75K in online sales with Defero

Flower Child, a fast-casual restaurant chain serving healthy food, faced the challenge of diversifying its digital footprint and driving online orders more efficiently after iOS14 limited targeting and reporting capabilities. They partnered with the vendor Defero to implement a Pinterest advertising strategy.

Defero executed a two-phased Pinterest campaign for Flower Child, starting with a brand awareness flight using enticing creative and followed by a conversion flight to retarget engaged users. This strategy drove over $75,000 in online sales and achieved a combined return on ad spend that outperformed their efforts on Facebook and Instagram.

Flower Child