Case Study: Rootly doubles revenue ops efficiency with Default

Rootly boosts inbound demos 10% in 4 weeks with Default

Rootly, a provider of AI-powered on-call and incident management solutions, faced significant challenges with its fragmented revenue operations. Their process relied on a complex web of tools including HubSpot, Chili Piper, Salesforce, and Zapier, which resulted in more than 5% of leads being misrouted or lost. The RevOps team spent excessive time troubleshooting across multiple systems and needed a solution that could natively support both of their CRMs.

By implementing Default's workflow automation platform, Rootly streamlined its inbound scheduling, lead routing, and CRM syncing processes. The vendor's solution automated critical workflows, recovering qualified leads and enabling new pipeline generation methods. As a result, Rootly achieved a 23% improvement in inbound conversion rates, a 15% increase in pipeline from product-led growth, and doubled the efficiency of its revenue operations.

Rootly