Case Study: FERMc0T achieves faster lead-to-meeting times and cleaner revenue operations with Default

FERMÀT cuts lead-to-meeting time from 5 days to under 3 with Default

The customer, Fermat, an AI native commerce platform, faced significant challenges with a fragmented revenue tech stack. Using over ten overlapping tools like HubSpot, Chili Piper, and Salesforce, their lead routing was unreliable, data quality was poor, and maintaining dozens of workflows created high operational fatigue for their revenue team. This fragile system misrouted leads and failed to provide clear pipeline visibility.

Fermat implemented Default to replace these fragmented tools with a single, connected revenue foundation. The solution consolidated over 30 workflows, automated lead routing and enrichment, and integrated key systems like Salesforce and Gong. As a result, Default helped cut the lead-to-meeting time from roughly five days to under three and lifted win rates by 15% for meetings booked within two days, while also saving the operations and marketing teams dozens of hours.

Fermat