Case Study: Santé Group strengthens global brand identity and packaging with Default Blue

Santé Group builds a six-part brand identity with Default Blue

Santé Group, a global supply chain consultancy specializing in disposable gloves and PPE, engaged the vendor Default Blue for a brand identity and packaging design project. Their challenge was to develop a new brand identity that reflected their status and trademarked "Six Pillars of Trust" value proposition, moving beyond an initial underwhelming logo concept they had provided.

Default Blue created an innovative logo solution that successfully represented the six pillars using six intersecting shapes and colors. This design also functioned as a three-dimensional shape to depict physical packages and an abstract 'S' for the brand name. The vendor then applied this new logomark to product packaging, developing a consistent design layout to build strong brand recognition for the Santé Group.

Santé Group