Case Study: Adidas transforms GMR into Team FX with deerstreet

Adidas powers Team FX for 80+ clubs with Deerstreet

The customer, Adidas, a global leader in sportswear, faced the challenge of pivoting its Adidas GMR insole technology and app from a single-player gaming tool to a team training application for amateur clubs. They engaged the vendor, Deerstreet, to completely overhaul the branding and user experience to meet the unique needs of team dynamics.

Deerstreet rebranded the app as Team FX, conducting user workshops to redesign the UX and visual identity to foster team collaboration and provide coaches with advanced analytics. The solution became an essential tool for over 80 clubs across Europe. Deerstreet provided continuous agile UX sprint support to roll out new features and maintain consistency, resulting in a successful and impactful product evolution.

Adidas