Case Study: Adidas breaks the sub-6 100 km challenge with Deerstreet’s curated athlete experience

Adidas breaks the sub-6 world record with Deerstreet in 3 weeks

The customer Adidas faced the challenge of supporting athletes attempting to break the sub-6 world record for a 100km run, a mission as ambitious as a journey to Mars. Vendor Deerstreet was tasked with creating a holistic experience that went beyond simple packaging to inspire and support the athletes throughout their entire journey.

Deerstreet designed and produced a curated athlete box containing essential items like shoes and apparel, complemented by a detailed schedule. The solution included personalization and a unique numbering system to make each athlete feel individually recognized. This approach allowed the athletes to fully focus on performance, and Deerstreet contributed to the successful breaking of the sub-6 world record.

Adidas