Case Study: Taco Bell celebrates fans and drives 21.3B+ earned impressions with Deeplocal’s Live Más Drive-thru Cam

Taco Bell activates 5-city Drive-thru Cam with Deeplocal, earning 21.3B+ impressions

Taco Bell wanted to shift from celebrity endorsements for their Super Bowl ad and instead highlight their community. Their challenge was to create an engaging experience that would generate authentic fan content for advertising's biggest stage. They partnered with vendor Deeplocal to create the Live Más Drive-thru Cam.

Deeplocal designed and built a traveling, tech-enabled drive-thru photo booth archway. The solution captured photos of fans and their orders, delivering the images digitally. This generated over 3,000 participant photos and widespread media coverage, culminating in 21.3 billion earned impressions for Taco Bell.

Taco Bell