Case Study: a top pharmaceutical company boosts script performance and new patient starts with DeepIntent

Top Pharmaceutical Company boosts script performance with DeepIntent

The customer, a top pharmaceutical company, faced the challenge of understanding how addressable media impacts prescription performance. They partnered with the vendor DeepIntent and its agency Matterkind to run an integrated, cross-channel campaign, utilizing DeepIntent's data-driven audience building and real-time script optimization.

DeepIntent implemented a solution focused on maximizing ROI through its data-driven approach. The results proved that addressable media successfully drives script performance and new patient starts, allowing the brand to achieve a greater return on its investment.