Case Study: Sun Pharma boosts verified patient reach and cuts cost with DeepIntent

Sun Pharma boosts verified patient reach 5.7x with DeepIntent

Sun Pharma, along with its agency Fingerpaint, sought to raise awareness for its treatment ILUMYA and needed a digital media solution to accelerate patient reach while maximizing media efficiency. They partnered with DeepIntent and leveraged its Patient Modeled Audiences for planning and DeepIntent Outcomes™ for measurement.

Using DeepIntent's platform to activate the campaign across CTV, online video, and digital, Sun Pharma achieved a significant increase in verified patient reach. The solution from DeepIntent yielded a 5.7x increase in verified patient reach while simultaneously decreasing the cost-per-verified-patient by 83%.

Sun Pharma