Case Study: Evolvics achieves 36x lift in new patient starts with DeepIntent

Evolvics drives 36x more new patient starts with DeepIntent

Evolvics faced the challenge of launching a novel therapy for a rare cardiovascular disease, ATTR-CM, and needed to build awareness and influence treatment initiation among a hard-to-reach patient population. To power this multichannel launch, Evolvics partnered with the vendor DeepIntent and its platform to activate their campaign across Connected TV, Online Video, and Display advertising.

The solution implemented by DeepIntent involved a coordinated, multi-channel strategy. By leveraging DeepIntent Outcomes™ for analytics and optimization, the campaign achieved a dramatic 36x lift in New Patient Starts when all three channels were used together, far exceeding the impact of single-channel exposure. This demonstrated the extraordinary compounding effect of a full-funnel media strategy executed with precision.

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