Case Study: The Deerfield Group achieves faster insights and better outcomes with DeepIntent Helix™

Deerfield speeds workflows by 50% with DeepIntent

The Deerfield Group, a healthcare marketing agency, faced significant challenges with data fragmentation across its planning, activation, and measurement workflows for pharmaceutical clients. This fragmentation caused delays in gaining insights and answering strategic questions. To address this, the agency turned to DeepIntent and its Helix Health Marketing Cloud platform to create a connected, insight-driven workflow.

By implementing DeepIntent Helix, Deerfield was able to unify proprietary data, eliminate manual processes, and leverage advanced analytics for precise HCP targeting and DTC planning across various therapeutic areas. The solution delivered by DeepIntent resulted in a 50% faster workflow for the agency. The team was able to deliver data to answer client questions at eight times the previous rate and generate reports five times faster, dramatically accelerating their ability to turn data into decisions.

Deerfield