Case Study: GMAT Club improves GMAT test prep UX and analytics with DeepInspire

How Deeplnspire helped to create new version of the GMAT prep test system that provides better user and learning experience

GMAT Club, a provider of online GMAT preparation resources, came to DeepInspire with a challenge to revitalize its underperforming Test Center platform. The product suffered from an outdated look and feel, poor user experience, a lack of user analytics, and technical inflexibility that prevented new feature development.

DeepInspire executed a complete overhaul, which included research, UX design, and full-stack development to create Test Center v.3. The solution delivered an improved user interface, expanded analytical data presented in a gamified way, and new features like personalized quizzes and advanced scoring algorithms. This partnership transformed the product into a more effective and engaging preparation tool for users, as praised by the GMAT Club founder.

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