Case Study: Podsights achieves accurate podcast ad attribution with Deepgram

Podsights helps brands track podcast ads across 2 million podcasts with Deepgram

Podsights, an advertising attribution platform for podcast ads, faced the challenge of proving accurate ROI to brands that were hesitant to spend on the medium. Traditional methods like coupon codes and vanity URLs were unreliable, and the company also needed a way to help brands track compliance by verifying that ads were read correctly. To solve this, they partnered with vendor Deepgram for its highly accurate speech-to-text technology.

Deepgram's solution provided fast and accurate transcription, enabling Podsights to pinpoint ad reads within podcast recordings to ensure compliance. This allowed Podsights to extract maximum value from its data, giving brands a detailed and accurate picture of how podcast ad spend directly leads to sales. This capability, combined with Podsights' pixel-based attribution, helped grow podcast ad spend from $170M to $1.3B over six years.

Podsights