Case Study: Klubi scales AI voice-led growth with Deepgram

Klubi automates 90%+ of customer conversations with Deepgram

Klubi, a digital provider of interest-free group purchasing in Brazil, faced challenges scaling its pre-sales operations to handle high inbound demand. Their human-led outreach via WhatsApp had low response rates, and a team of around 50 sales development representatives (SDRs) struggled with throughput and consistency. To overcome this, they turned to vendor Deepgram and its Nova-3 streaming speech-to-text API to power a new AI voice agent solution.

By implementing Deepgram's highly accurate and noise-robust Brazilian Portuguese speech recognition, Klubi rebuilt its funnel around AI voice agents. This solution automated tens of thousands of monthly customer interactions, allowing the company to handle ~30k monthly AI-led voice calls and recompose its workforce from ~40 human SDRs. The result was increased conversion, expanded coverage, and 90% of conversations being handled end-to-end by AI agents.

Klubi