Case Study: Wistia achieves more accurate, faster, and cost-efficient video captioning with Deepgram

How Wistia Elevates Video Content Marketing with Deepgram’s Accurate Transcription Service in AWS Marketplace

Wistia, a video marketing platform used by over 425,000 marketers, needed more accurate, scalable captioning to support the surge in short-form social video where captions drive discoverability, accessibility, and engagement. To solve rising demand for reliable transcripts and live captions across diverse content, Wistia selected Deepgram and its AI-powered speech-to-text solution (Nova-2 STT model) from AWS Marketplace.

Wistia integrated Deepgram’s STT API quickly via AWS Marketplace, gaining features like speaker diarization, multilingual support, and audio redaction with minimal engineering overhead. Deepgram delivered measurable impact: ~30% lower word-error rate than competitors, up to 40x faster inference, and 3–5x lower cost, while AWS Marketplace procurement and usage-based pricing improved cost efficiency and scalability for Wistia’s customers.

Wistia

Robby Grossman

VP of Engineering