Deepend
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Case Study: Teachers Health Fund doubles member conversion rates with Deepend
A Deepend Case Study
Teachers Health Fund doubles member conversion rates with Deepend
Teachers Health Fund, Australia's largest industry-based health insurer, approached the digital agency Deepend with a challenge to become more customer-centric and drive new growth through their digital channels. They needed to move beyond a traditional model to stay relevant and improve their online revenue streams.
Deepend implemented a strategic design and technical build process, balancing data-led insights with design thinking. They redesigned the primary online revenue channel with a simplified, intuitive interface and live quote tools. This solution, supported by ongoing data analysis and optimization services, doubled the overall conversion rate and revenue. This led to a 165% increase in new customer sign-ups for Teachers Health Fund.
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