Case Study: Sydney Writers Festival achieves a 30% increase in organic traffic and ticket sales with Deepend and Umbraco

Sydney Writers Festival boosts organic traffic by 30% with Deepend

Sydney Writers Festival, one of Australia's largest literary events, needed a new web platform to support its expanding program and growing audience. The festival partnered with Deepend to redevelop its web application suite using the Umbraco CMS, aiming to create a more flexible and scalable digital presence that integrated with their existing workflows.

Deepend developed a highly modular and technically sophisticated platform on Umbraco. The solution integrated with the festival's Filemaker database and the Tessitura ticketing platform, and included a custom Lucene index to handle large traffic spikes. As a result, the site achieved a year-on-year increase of over 30% in organic traffic and interaction, leading to the highest volume of ticket sales in the festival's history.

Sydney Writers Festival