Case Study: Southern Phone reduces cost per lead by 80% with Deepend

Southern Phone cuts cost per lead by 80% with Deepend

Southern Phone, a regional Australian telecommunications company, faced the challenge of a high cost per lead from its paid media efforts due to its incredibly broad audience and wide product range. To address this, they partnered with the vendor Deepend to optimize their marketing strategy and reduce acquisition costs.

Deepend implemented a highly segmented solution involving deep audience research, tailored content and retargeting strategies based on age and product. This approach led to an 80% reduction in cost per lead, dropping from $150 to $25. This significant improvement allowed Southern Phone to deploy a greater volume of high-performing ads, dramatically increasing the efficiency of their marketing spend.

Southern Phone