Case Study: Royal Flying Doctor Service boosts visitor engagement and donations with Deepend

Royal Flying Doctor Service builds a future-ready experience centre with Deepend for 40,000 annual visitors

The Royal Flying Doctor Service (RFDS), a major aeromedical non-profit, faced the challenge of creating a state-of-the-art website for its new visitor experience centre. The site needed to boost tourism, drive ticket and merchandise sales, and encourage donations while serving multiple user types. They partnered with the vendor Deepend to develop this media-rich platform using Umbraco.

Deepend implemented a flexible, modular solution with integrated ecommerce and advanced tracking. The result was an engaging site tailored for tourists, patients, and donors, which improved targeting and campaign performance. The future-ready architecture empowered RFDS to increase visitor engagement and drive revenue without costly future rebuilds, supporting the organization's long-term growth.

Royal Flying Doctor Service (RFDS)