Case Study: P&O Cruises boosts pre-cruise revenue with Deepend’s Cruise Control digital transformation

P&O Cruises boosts pre-cruise revenue by 32% with Deepend

The customer, P&O Cruises, faced the challenge of leveraging the long lead time between cruise booking and departure to increase passenger engagement and drive pre-cruise revenue. They partnered with the vendor Deepend to redevelop their existing "Cruise Control" tool, which was previously used only for administrative details.

Deepend implemented a redesigned Cruise Control tool that used social authentication to build a passenger community and surface bookable Shore Tours. This solution amplified excitement and made it easy for users to plan and pay for activities in advance. The project was a major success, achieving a 90% uptake rate among customers, a 30% conversion rate on pre-cruise purchases, and delivering a significant 32% increase in pre-cruise revenue for P&O Cruises.

P&O Cruises