Case Study: CSIRO improves customer engagement and onboarding with Deepend

CSIRO boosts completed purchases by 22% with Deepend

The customer, CSIRO, Australia's national science agency, faced challenges with customer engagement, including difficulties for partners in navigating its services and understanding complex processes like intellectual property. They partnered with the vendor Deepend to develop a content strategy and create new artefacts to improve the onboarding experience for new collaborators.

Deepend implemented a comprehensive solution by synthesizing research into a strategic framework and designing a diverse content architecture of 17 artefacts, including videos, an interactive web tool, and guides. This led to significant measurable impacts, including an 18% boost in conversion rates and a 30% rise in engagement with key product features.

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