Case Study: Charles Darwin University achieves 10% annual intake growth with Deepend Ad Technology

Charles Darwin University grows student intake 6x with Deepend

Charles Darwin University (CDU) faced a challenge in competing for domestic and international students due to its remote Northern Territory location. The university partnered with the vendor Deepend to improve its digital acquisition and remarketing strategies, primarily utilizing Google's AdTech 360 suite to drive growth.

Deepend implemented a comprehensive solution that began with in-depth research and data analysis to inform media and creative strategies. They provided continuous optimization, bi-weekly adjustments, and transparent dashboard reporting. This approach drove a 10% annually compounded growth in student intake over four terms and led to a 14% increase in course completions, delivering a significant return on investment for CDU.

Charles Darwin University