Case Study: Australian Red Cross achieves a more empathetic digital brand with Deepend

Australian Red Cross delivers a new digital brand with Deepend in 18 months

The Australian Red Cross required a refreshed digital identity to better communicate its mission and emotionally resonate with its diverse audiences. They partnered with Deepend for a comprehensive digital brand refresh and website transformation, which was delivered using the Optimizely CMS.

Deepend developed a new digital design system, the Global Experience Language (GEL), which included 36 UI components and 76 page designs. The solution enhanced user experience, streamlined content management, and fostered deeper audience engagement. The vendor's work was praised by the Australian Red Cross for its strategic guidance and for playing a key role in the success of a recent donations campaign.

Australian Red Cross